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Medicine

Drug Czar's $2.7 Million Super Bowl Ad Gets Terrible Viewer Ratings

Did you see the Drug Czar's Super Bowl ad last week? The one with a drug dealer complaining that he'd lost all his customers because all the kids are getting high for free by stealing prescriptions from their parents' medicine cabinet? No? Well, don't worry because no one else noticed it either.

USA Today reports that ONDCP's latest ad was rated second-worst out of all 54 ads appearing during the game. Just look how many stupid ads were still vastly more popular than ONDCP's. And the #1 spot was a Budweiser™ ad, of course, which just goes to show how people would rather be offered beer than be encouraged not to eat random pills.

As usual, ONDCP's failure comes at a high cost to everyone, specifically a mind-blowing $2.7 million in tax dollars for 30 forgettable seconds. It's almost as if ONDCP's ad campaign is liquidating its remaining assets after their latest brutal congressional funding slash.

Will Congress now get the message and finally stop subsidizing this embarrassing spectacle? Hopefully so, but for once I almost feel sympathy for the Drug Czar. I've criticized ONDCP for focusing on marijuana despite the fatalities associated with increasing abuse of prescription drugs. This new message is a step in right direction and I'd give 'em the benefit of the doubt if the ad didn’t utterly suck.

The whole premise is ridiculous, implying that pharmaceutical diversion is bankrupting the illicit drug market. The last thing anyone needs is a $2.7 million announcement from the Drug Czar that we've basically won the war on illegal drugs and must now simply lock our medicine cabinets and march merrily towards total drug-freedom. Meanwhile, the actual risks associated with prescription drug abuse are ignored entirely. After all, there is a powerful perfectly legitimate industry that markets these drugs on the very same airwaves and you can bet that you'll never hear ONDCP enumerate their dangers with the same vigor they've routinely brought to bear in their towering archive of anti-marijuana propaganda.

So no, there's really nothing surprising or coincidental about the fact that ONDCP's new campaign against pharmaceutical diversion is its most boring to date.